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Nike Sportswear

CHALLENGE: The Nike Sportswear team visited Atlanta to gain insights into the market and urban culture, as a whole.

SOLUTION: We set up an exclusive dinner at the Martell House (which features an original Atlanta Influences Everything mural) to discuss culture, life and everything else.  The Nike Sportswear team gained insights into the market that helped them prepare and execute activations for Super Bowl 53 in Atlanta.