CHALLENGE: The Atlanta Voice is Atlanta’s oldest black-owned newspaper. And with their new marketing push, they want to appeal to a younger audience. So they asked us to curate an issue of the newspaper to accomplish this.
SOLUTION: We provided creative direction for the articles included in the paper, providing insights into Atlanta youth culture as well as perspectives on pressing issues for the community. The newspaper issue was released on Super Bowl 53 weekend, and received a great response on social media.