CHALLENGE: Since 1919 Champion has inspired athletes on and off the field with its authentic, American athletic apparel. From iconic Champion activewear to the latest in performance workout clothes for men, women and kids, you’ll find quality sportswear for every level of play. However, Champion did not have any presence at the Super Bowl 53 events in Atlanta.
SOLUTION: Atlanta Influences Everything partnered with Champion to provide 500 free t-shirts at the Welcome to Atlanta event, produced by V103 and the City of Atlanta and hosted by Jermaine Dupri. The AIE team created a t-shirt customization station for event attendees that was a tremendous success. We were a key culturally relevant add-on to the event that provided some much needed authenticity.