CHALLENGE: The Sneaker Ball Atlanta is an annual fundraising gala. The Sneaker Ball Atlanta has become one of Atlanta’s most highly anticipated social affairs of the year. The event is designed to attract a diverse mix of party-goers that includes members of the philanthropic community, civic leaders, celebrities, social influencers and young professionals. The Sneaker Ball asked AIE to create an exclusive apparel item to be sold at the Spring 2021 Sneaker Ball event.
SOLUTION: After researching the culture, the AIE design team created a unique design combining elements of sneaker culture and streetwear. The design was a hit, almost selling our at the event.