Sprite "Create Your Future"
CHALLENGE: We pitched a campaign called “Why We Vote” to Sprite. “Why We Vote” is a content series where we gather diverse local influencers in Atlanta and ask them one question “Why are you voting?” Sprite loved this concept and decided to merge it with their “Create Your Future” campaign, because voting directly affected one’s future.
SOLUTION: We obliged and set up a shoot day, while reaching out to influencers to be on-camera talent.
The shoot day was extremely successful. And we featured some notable ATLiens from all aspects of life. We asked them about voting and how they create their future. The answers were intense and extremely interesting. The end result videos were shared on Instagram and Youtube.
Here is a sample video…