Well Well Well

CHALLENGE: Lululemon approached AIE with a challenge… creative a project that will connect with the local urban Atlanta community and be on trend with their brand.  We decided to do a wellness conference for the Hip Hop community.

SOLUTION: Well Well Well (WWW) was created to fuel the minds, bodies, and souls of people in the Hip Hop community. This one day conference brought numerous ATLiens interested in healthy living together with activations in the continually growing wellness industry.

WWW featured workshops and breakout activity sessions. The event allowed attendees to expand their wellness knowledge by participating in discussions and classes relevant to the industry. The overall goal was to inspire physical, emotional and mental health among attendees.